Link spam was once in the graticule of Penguin updates. Penguin 4.0, released in 2016, ignores it! Why is this a great thing?
Now, Penguin is a part of core algorithm which works on Real-time, Google does not reward the link spam or unnatural link with improved rankings. Not even temporarily. Now, Link spammers won’t get results and won’t fool clients with quick and precarious rankings gains. Any SEOs out there who continue using the link spam model (are there really any SEOs out there who are still spamming blog comments?!) or Black Hat SEO will get nothing from Google. This is good news for the White Hat SEO.
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